Creating the WOW factor
“ Once experienced, the WOW moment becomes the norm. We offer years of best-in-class research to help you exceed those ever-evolving expectations.”
WHAT IS THE WOW FACTOR
An innovation in luxury hotels and travel
Helps deluxe hoteliers toachieve highest possible guest ratings, loyalty and profits.
It discovers missed opportunities and provides solutions for maximising excellence, satisfaction and profitability, whilst respecting the property’s existent excellence traits and resources.
It guides hoteliers through those special opportunities so they can surprise and delight guests each and every time.
HOW COME WE HAVE IT FOR YOU
The LHE team experts have stayed in some of the world’s finest hotels and resorts. Every special moment of each of those journeys has been carefully documented and analysed to see how they can be incorporated in even more spectacular way in other properties around the world.
It is that knowledge and years of research that make the selected few partners of LHE the luxury leaders on the local market; the ones setting the five-star standard
We have noted each hotels USP, their own individual Wow factors of the world’s best hotels and amalgamated them together to place the World Of Wow Factors in your hands in your hotel
Once introduced they help make your hotel he very best on offer in the world
HOW COME ONLY WE RECOGNISE IT
Most hotels nowadays host inspectors or executive team members for an overnight stay, who diligently fill in a timeworn standards-checking scorecard created decades ago.
The Luxury Hotel Expert method involves a stay of up to seven nights, which provides the opportunity to observe the behaviour of all hotel team members rather than just a few, thus getting the most realistic canvass of an actual guest experience.
The LHE team prepares a specially crafted bespoke survey, tailored to each property’s unique facilities, location, competitive set, business mix, guest archetypes etc. Comprised of minimum 1,100 points, the survey scrutinises all traditional as well as evolving trends in luxury hospitality, shaping guests’ expectations today. A significant part is attributed to those WOW factors and first impressions of team’s engagement. Upon completion of the in-depth inspection, the property receives a comprehensive business review and short-term strategy with feasible and accountable actions and recommendations.
Jaw Dropping Moments
WOW Factors trigger the humans brains natural save button.
A jaw dropping moment remembered forever. The human brain loves novelty, something new and exciting, we all get a buzz out of it. So creating it with a first impression gets the brain/guest addicted to it.
Seeing or learning something new activates the same rewards areas of the brain as do stimulants. The reason people remember things is to do with a chemical in the brain that has to be present for a human to retain information. That chemical is called dopermine. Dopamine is a powerful chemical and new relationship can trigger a dose/release of it and it does subside after a while. Which is the reason why councillors recommend finding ways to keep the spice alive after several years of marriage, to release the dopermine. SO that’s what we look to do with your hotel. For kids, advancing the next level of a video game or personal sporting best or exam result can trigger dopermine. There is a way of achieving that mental high. Dopermine is also released when people learn something new and exciting.
Learning about new things is an adventure and very rewarding and dopermine levels release in the brain to help as retain that information this is why dopamine is referred to as the save button in the brain window opening his present during an event or experience we remember it when it is absent nothing seems to stick. The next logical step is how do we increase dopamine it’s simple make the experience new and exciting and unique. Four example the best teachers always look at new ways of delivering information.
The experience of the opening is addictive our role as luxury hotel experts is to release dopamine in the guests brain in every engagement. So imagine starting the release as soon as the customer experiences any contact with your hotel and then goes onto find it in all other areas etc.
WHAT WE SAY ABOUT IT
“The WOWfactor is a commonly used business jargon, depicting what a company does to go above and beyond customer expectations in delivering a great product or service”, says Chris Devlin, one of the architects behind the breakthrough method.“Onceguests experiencethose dazzling, often unanticipated, instances of success they cherish them forever. Their expectations then adjust accordingly and the unexpected becomes the norm.”